What is content Marketing? A web site can be promoted in many ways. Advertising used to the most common option. In the beginning there was banner advertising. Then came search marketing – search engine optimization and search advertising. As search engines evolved, the importance of content in websites increased. What initially started as a sub […]

Image Credits : Google Google’s fifteenth anniversary brought us the Hummingbird update, which is the biggest change to Google search since 2001 and impacts more than 90 percent of worldwide searches. Hummingbird algorithm determines the user’s various search pattern using parameters like location, product features, availability etc. For example, if the user is typing a […]

Innovation from Google Adwords Google Adwords has introduced this innovation so that the advertiser gets every element of their campaign automated. Thus the adcopy is generated by Google Adwords based on the content of the advertiser’s website. The system also identifies the most opportune moment & then triggers the advert. Dynamic Search Ads (DSA) are […]